About Us

CAMGAR Farm was established in 2020 by Mr. Garfield Clarke, a passionate coffee lover and new farmer. What initially started as venture into producing fine Jamaican coffee in 2018, has evolved into a diverse range of innovative value-added coffee products. Leveraging Mr. Clarke's acquired understanding of coffee beans and his innate creativity, CAMGAR has emerged as a pioneering Jamaican brand with immense potential for growth and scalability.

Camgar aims to be the premier provider of the finest coffee value added products globally; driven for health, wellness, and success while developing our greatest asset, our employees.

Vision Statement

Mission Statement

Our mission seeks to create high quality innovative coffee products, being accountable to our global market for our overall integrity and fine customer service, our values and public image are the fuel that drives our culture. It defines our mindset and energizes our business for the global market. We take seriously our responsibility to the environment through our actions we contribute towards creating a better place for future generations.

Jamaica boasts over 10,000 individuals contributing to its coffee farming sector, with a significant 80% of the yield being exported to Japan annually. Despite possessing extensive expertise as cultivators, farmers find themselves constrained by fixed terms within an industry renowned for producing some of the world's finest coffee. The domestic market presents measurable metrics, considering quantities supplied to the various local sectors and the imported brands. As we set our sights on exporting, we aspire to realize the "Crossover Dream." In pursuit of this goal, what aesthetic standard should we adopt to captivate a niche market's attention?

The Society

For Jamaicans, the belief that coffee cultivated in the Blue Mountains stands unparalleled in quality due solely to its location is merely a testament to heritage. The wisdom of coffee cultivation is a legacy passed down through generations. Regardless of the magnitude of demand, success hinges entirely on the meticulous care bestowed upon each individual tree. Many individuals choose to remain within their comfort zones, prioritizing higher compensation for their current contributions. As a result, the true complexities of Jamaica's coffee industry often remain elusive to them. However, what remains clear is the identity of the most prosperous participants in the industry.

The Environment

Only 14,000 acres of the Blue Mountain range are cultivated by 6,000 small farmers, who continue to employ tactics and equipment that have remained unchanged since they began farming. The prevailing dynamics of the Jamaican coffee industry and the limited foresight of government representatives seem to offer little support for grassroots Jamaican coffee farmers to establish a lasting legacy beyond mere recognition. Unfortunately, coffee farming is not

Climate

For most of our coffee farmers, climate change and fungal diseases pose increasing challenges, impacting productivity and overall yields. This places farmers at a significant disadvantage, as they lack resources to effectively address these challenges, bearing the burden alone. Less than 3% of Jamaican farmers have accessed government-led initiatives and funding support, exacerbating their struggles.

Problems

The most viable solution entails developing value-added products tailored to resonate with markets boasting the highest coffee imports. The magnitude of our success will directly correlate with the extent of our influence on the current local dynamics.

Market

An evident workaround to any obstacle we face in markets with stringent coffee trade regulations, such as the USA, can be promptly addressed by targeting markets with fewer restrictions, such as Germany. This presents a certain advantage in terms of cultivating long term relationships, as European nations like Germany uphold distinct value systems. They prioritize fostering relationships with individuals and businesses.

Industry

The coffee industry is a multi-billion dollar sector, with the USA leading at US$6.92 billion, followed by Germany at US$3.84 billion. In the USA, there are over 37,000 coffee shops, with Starbucks accounting for only 9,000 of them. Should we ever generate a demand surpassing our current supply capacity, our geographical proximity to the top 7 coffee-producing countries theoretically positions us at an overall advantage to effectively manage any supply issues.

SEM Search Engine Marketing

The issue lies in our market reach. Half of the challenge involves branding our Jamaican-made coffee products under the prestigious shadow of the renowned Blue Mountains. Now, we must strategically position ourselves by adopting a flexible approach to product selection tailored for each potential market, while increasing visibility and availability through online platforms.

Solutions

Meet Our Super Team

Our team brings together over fifty years of combined experience across various sectors of the manufacturing industry, each member contributing unique expertise. We are united in our pursuit of collective growth, both in the present and future. Committed to establishing a robust Jamaican brand, we aim to compete effectively in broader markets while championing our local coffee farmers.